Relevance
A visual and verbal identity that matches the business today.
Website redesign
Keep what works.
Repair what holds you back.
A strategic redesign for businesses whose current website looks dated, explains too little, performs poorly on mobile or no longer reflects the company.
A website redesign should improve the business result—not merely change the colours. BGCTO reviews the existing content, URLs, search visibility, user journey and technical setup before rebuilding the experience around clearer goals.
Redesign without erasing useful history.
Existing pages may already earn links, rankings or referrals. A responsible redesign identifies valuable assets, preserves useful URLs where possible and plans redirects when changes are necessary.
Usability
Faster, clearer journeys across phones, tablets and desktops.
Conversion
Stronger calls to action and fewer confusing dead ends.
Continuity
URL mapping and redirects that protect useful search equity.
Built around the buying decision.
Content and URL inventory
The current site is reviewed before removal decisions are made, including pages that receive traffic or support important services.
A clearer information architecture
Navigation and page hierarchy are rebuilt around how customers understand the business.
Performance-conscious rebuild
Image handling, motion, code and third-party scripts are considered so the new design does not become unnecessarily heavy.
Launch and redirect checks
Critical forms, metadata, analytics, redirects and indexing settings are reviewed as part of the transition.
Calgary-based · Canada-wide
Calgary location and service signals can be clarified during the redesign while national or remote services remain distinct. Existing local URLs should be reviewed before changes are made.
Website redesign questions.
Will a redesign hurt my Google rankings?+
Any redesign can affect search performance if URLs, content or technical signals change. A careful inventory, redirect plan and launch review reduce that risk, but no provider can guarantee unchanged rankings.
Can you redesign an existing WordPress website?+
Yes. BGCTO can review an existing WordPress website and recommend whether to improve the current build, create a new theme or migrate to a more appropriate setup.
Do I need completely new content?+
Not always. Useful existing content can be retained and improved. Missing explanations, weak service pages and outdated business details should be addressed during the redesign.
Want a practical starting number?
Use the BGCTO calculator to select the project size and features. Your estimate and scope are saved together so the follow-up can be specific.
Calculate the website price ↗